The young men who started DeMolay did not want to refer to Frank S. Land as Frank. They felt this did not give him the respect he deserved. They further felt that Mr. Land was too formal. Therefore, they decided to refer to him as “Dad” Land. This was certainly the appropriate title for the man who advised and provided a fatherly influence. The title became a habit and since then every advisor is addressed with the title of “Dad”.
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